Good questions! We are all full time, and work in the same building in Tustin, California. A lot of other companies do really well with remote staff, but we find that being able to communicate with each other frequently, as you only can in the same location, has been a really good thing.
The $99 promo right now is a great deal and it is really cheap. The price will be going up when we release v3 officially and we'll announce pricing soon. It will be similar to our largest competitor, nothing ridiculous. Having a full time staff, and office rent is not cheap, especially in California. But, if we can capture a good 30-40% of the market in the next year or two I think we'll be doing really well.